Create Content Type

Right-click on the project.

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Click on Add | New Item....

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Select Content Type from the list and give it a name. Click on the Add button.

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The next window will ask which base content type this content type should inherit from. Select Item and click on the Finish button.

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This will create the content type.

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But there are no site columns associated with the content type. To assign site columns to the content type use the grid to configure columns for the content type. Add site columns Full Name (Single Line of Text) and Gender (Choice) to the content type.